Industry language is usually marketing. Here it is configuration: which signals we weight, how aggressive the routing is allowed to be, what an analyst is permitted to do without waking you, and what evidence you need afterwards.
Players do not file tickets about latency. They leave, and they say why in public.
Realtime traffic breaks the usual delivery assumptions. Cache hit ratio matters less than the worst tenth of sessions, and the attack surface includes people who want your matchmaking to fail, not just your website.
Latency-first route selection weighted on P95, not mean
Volumetric absorption sized for launch-day and event spikes
Credential stuffing and account-takeover pressure on login paths
Per-market health map your community team can read
HEADLINE OUTCOME
−38%
P95 latency in the launch region
Measured on real player sessions across the four weeks either side of a routing change. Mean latency moved far less, which is exactly the point: the players who were suffering were not the average.
Achieved by consolidating three overlapping contracts, removing a redundant scrubbing hop, and reshaping egress rather than by squeezing a single vendor on rate.
Your worst region defines your reputation, and it is rarely the one your dashboard is centred on.
Multi-tenant products accumulate regional exceptions: a vendor here, a workaround there, a firewall rule nobody remembers adding. Consolidating the path makes performance comparable across tenants and makes the security story explainable in a procurement review.
Per-region performance parity with one policy set
Tenant-aware rate limiting and abuse containment
Security questionnaires answered from one evidence set
Contract consolidation without losing provider redundancy
03 / VERTICAL
Attack response
Most people meet us on the worst day of their quarter. That is a service line, not an accident.
Emergency onboarding is rehearsed. We take DNS control or an anycast prefix, stand ingress up in front of a saturated origin, and get traffic legible again before we start arguing about rules. Post-incident, you get the timeline and the indicators, whether or not you stay.
Hotline, WhatsApp or Telegram. You reach an on-call engineer, not a queue.
STEP 2
Take the path
DNS delegation or prefix announcement. Ingress live while the call continues.
STEP 3
Absorb, then filter
Volumetric first so telemetry becomes readable, then targeted application rules.
STEP 4
Stabilise and hand back
Steady state confirmed, report delivered, and a decision about what happens next.
More profiles
Five more traffic shapes we tune for
04 / VERTICAL
Commerce & timed drops
A flash sale is a self-inflicted DDoS with a revenue target attached, and the bots arrive before the customers do. We plan headroom for the spike, hold a fair queue in front of checkout, and separate inventory scrapers and card-testing traffic from people trying to buy something.
Surge headroom rehearsed before the campaign date
Waiting room and origin shielding for checkout paths
Scraper, sniper-bot and card-testing controls
10×peak-over-baseline capacity planned as standard
05 / VERTICAL
Financial services & regulated industries
Here the constraint is rarely throughput. It is proving, months later and to somebody with statutory authority, exactly what happened and who authorised it. Residency is enforced at the routing layer, and every operator action is signed and retained.
Data residency enforced in route selection, not policy alone
Immutable audit trail of every rule and operator action
Evidence packs shaped for regulator and auditor review
7 yrconfigurable audit retention
06 / VERTICAL
AI & inference workloads
Inference endpoints have an unusual property: every abusive request costs you real money in compute, not just capacity. Authentication and abuse scoring belong at the edge, before the token is spent, and routing should follow GPU availability rather than a static map.
Edge auth and quota enforcement before compute is spent
Key-abuse and scraping detection on model endpoints
Capacity-aware routing across inference regions
Pre-billingabuse rejected before it reaches a GPU
07 / VERTICAL
Streaming & interactive media
Live delivery punishes any part of the chain that hesitates. We route segments on measured throughput per market, protect manifests and token endpoints, and give rights holders something credible on credential sharing and restream detection.
Live and VOD delivery with per-market provider weighting
Token authentication and manifest protection
Concurrency abuse and restream detection
Sub-50 mstarget segment delivery in covered markets
08 / VERTICAL
IoT & connected fleets
Fleets fail differently. A firmware rollout can look exactly like a botnet, a certificate expiry can brick a region, and the devices cannot be asked to try again later. Ingest terminates at the edge, per-fleet policy is versioned, and rollouts are staged so that a bad build stops at one cohort.
Edge termination for constrained devices and lossy networks
Mutual TLS with managed certificate lifecycle per fleet
Staged rollouts with cohort-level halt conditions
Anomaly baselines that understand scheduled fleet behaviour
Your profile is probably a mix of three of these.
Send a week of edge logs or a traffic summary. We will come back with the profile we would run, the risks we would flag first, and what it costs.
